I guess if you are going to rule the world, it’s important to leave no rocks unturned. And that is what Google is trying to do. It seems that Google has just launched a new virtual world experience that is set up to compete with the likes of Webkinz and Club Penguin.

I am downloading it now as I type this to see how it all works. Unlike Second Live the service is entirely free, which lines up with most everything Google does.

But the real question is why?

Does Google want to “organize the world’s information” or “control the world’s traffic”? It looks like when Google says they want to organize the world’s information, they see that as a way to control the traffic on the internet. However they need to expand that reach in order to totally control the internet’s traffic.

Webkinz and Club Penguin had best watch out Darth Google is the new game in town.